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BidSwitch Rolls Out Ads.txt Support in Partnership with Major DSP’s; Company Helps Clean Up...

BidSwitch, the global programmatic trading infrastructure, announced today that it has rolled out ads.txt support across its partner ecosystem of 350 Demand and Supply...

mediasmart Extends Multi-Format Inventory through Cheetah Mobile Deal

mediasmart Mobile has enhanced its service offering through an extended partnership with Cheetah Mobile. As big publishers embrace open RTB to sell their inventory programmatically, without...

Five Ways to Achieve Easy Advertising in the Programmatic Age

Today’s advertising industry is a far cry from its pre-digital self. Huge innovation across the sector has forced many advertisers to transition away from...

RTB House Bids on Innovation, Opening AI Marketing Lab

RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will...

RTB House Wins The AIconics Award in Best Application of AI for Sales and...

NEW YORK — RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, today announced the company won the 2018...

IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications...

Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB Testing to Be Conducted by Centro, Oath, Rakuten, Sharethrough, SpotX &...

RTB House Wins Silver Stevie® Award for Innovation

RTB House was named the winner of a Silver Stevie® Award in The Most Innovative Company of the Year - Up to 2,500 Employees...

OpenX Wins Best Programmatic Marketing Platform Award in 2018 MarTech Breakthrough Awards Program

Company recognized for commitment to quality; technical and product innovations LOS ANGELES - OpenX, the world’s leading independent advertising technology provider, announced that it has...

RTB House Announces Multi-Layer Brand Safety Mechanism Powered by Natural Language Processing

RTB House – a global company that provides state-of-the-art retargeting built on deep learning for top brands worldwide – announces new capabilities to solve...

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