RTB Advertising

PubMatic (www.pubmatic.com), the digital media platform company for publishers, today announced the speaker lineup for its annual conference of clients and industry leaders in the media and advertising sector. Themed “Take Control,” this fifth annual conference will be held on October 23rd, from 8:30 – 5:00PM in New York City at 10 on the Park at the Time Warner Center. More than 250 of the most senior publishing and advertising executives will gather for panel discussions, research releases and a keynote on how publishers can improve their revenue opportunities in an increasingly automated landscape of media sales.

Merkle (www.merkleinc.com), a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announces that John Lee, senior vice president and practice leader at Merkle, will be a keynote speaker alongside Amir Weiss, vice president, digital at MetLife, at the OMMA Display conference during Advertising Week.

Media company Belo Corp. (NYSE: BLC) announced today the launch of Belo Private Ad Marketplace, a new digital platform that connects select advertisers with Belo’s digital advertising inventory across its websites.

The headline topic at the conference is real-time bidding (RTB), its benefits, its evolution, and its implications for all in business and commerce.

The online-ad industry should learn from OwnerIQ. So said the Interactive Advertising Bureau in a new, in-depth whitepaper from the IAB and the Local Search Association.

AddThis, the largest social infrastructure platform on the open web today announced the launch of global intent-based audience segments, allowing customers to target consumers globally, at the regional or country level. The U.S.-based company will officially launch localized and optimized audience segments in the United Kingdom, France and Germany with plans for additional segments in other European countries.

SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced that First Call™ has seen more than 50 publishers start to use the service since its launch in February. This increase in publishers has added an average of 40 million daily impression opportunities into the SpotXchange market enabling advertisers to maximize the reach of granularly targeted campaigns and publishers to achieve higher CPMs.

As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.

The Trade Desk announced that the Facebook® Exchange (FBX) will be available to all of its clients.