Ad Metrics

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.

Helps to tackle online video advertising industry issues of price, quality and measurement Adap.tv is addressing the key online video advertising industry issues of measurement,...

We are focused on our real-time bidding environment solutions. With this integration, our clients have the ability to utilize our pre-bid decisioning solution. Additionally, we are developing a solution that will evaluate and tie many different measurement metrics to provide practical and actionable guidance for the ad buyer and seller.

CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau...

A new solution to revolutionize the publishing sector has been brought to market by the global provider of market insight technology, Cint. The ground-breaking...