Ad Metrics

AdBrite, Inc., the leading independent online ad exchange, along with its new executive team led by CEO Hardeep Bindra, today announced new features and functionality for its all-inclusive exchange, benefiting both advertisers and publishers at no additional cost. These features include full URL-level transparency from its publishers, content classification into IAB ad categories powered by Peer39, click fraud monitoring by Adometry, a Publisher Floor Price Recommender developed in-house, and the AdBrite Intelligence campaign and audience measurement tool for advertisers.

Brand.net and DoubleVerify Collaborate to Advance Industry 3MS Initiative New York and San Francisco, Calif. – DoubleVerify and Brand.net, a Valassis (NYSE:VCI) Digital Company, have announced an...

DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.

Google Shopping is a paid service. That offers an opportunity for many advertisers: more clicks, a lower cpc and better conversion rates. Advertisers are...

Bizo has just announced a major new executive hire - Frannie Danzinger as Director of Market Development - and a fantastic growth of over 130%  in 2011. We have spoken to Russell Glass, Bizo's CEO, about business audience targeting and how it supports Bizo's recent growth.

Campaign evaluation toolkit allows agencies, advertisers to assess, course-correct quickly NEW YORK - GfK’s Digital Market Intelligence (DMI) team has released the first in a planned...