Ad Metrics

As technology improves, competition increases for niche market ad revenues CAMBRIDGE, Mass. - An MIT Sloan School of Management professor offers a cautionary note to...

Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON - AdMeld (www.admeld.com), the leader in ad network optimisation...

LOS ANGELES - Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led...

Consumer Electronics Advertising Activity Up More Than 80% Compared to Last Holiday Season SAN FRANCISCO - Kontera, the leading provider of relevant In-Text Advertising and...

Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement NEW YORK - The Interactive Advertising Bureau (IAB) announced an update to the “Digital...

Online Audience Verification Firm Helps Ensure Higher Quality Advertising Traffic for eBay Merchants AUSTIN, Texas - Click Forensics, Inc., the industry leader in audience verification...

Magazine Brand Expands Suite of Services with Performance-Based Online Advertising NEW YORK - New York Media, parent company of the weekly New York magazine, twice-yearly...

eCommerce Ad Platform Earns Click Quality Accreditation From ImServices Group, Certifying Compliance With IAB Click Guidelines SAN JOSE, Calif. - eBay AdCommerce (www.adcommerce.com) announced the...

Industry Vets, Mike Loftus and David Ozer, to Join Management Team MOUNTAIN VIEW, Calif. - iPOWOW!, a developer and service provider of market research tools...