Ad Metrics

PubMatic’s API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers PALO ALTO, Calif. - PubMatic (www.pubmatic.com), an...

New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network SAN MATEO, Calif. -...

Advertising Research Consultants Perfect the Art of Communication Without Pre-testing Respondents LOS ANGELES - PhaseOne Communications, a leading Los Angeles-based research consultancy, defies convention with...

Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first...

NEW YORK - TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on...

Banned PETA Commercial Ranked No. 13 With More Than Half a Million Views LOS GATOS, Calif. - Commercials aired during Super Bowl XLIII have been...

Industry Leaders Join in Recognition of Web Analytics Wednesday’s Impact on the Global Web Analytics Professional Community Web Analytics Wednesday (WAW), the world’s largest social...

Advertisers See the Real Impact of Campaigns Through Measurement of Brand Lift and Contextual Linguistics Analysis NEW YORK - Lotame, a platform enabling targeted advertising...

Go Daddy’s Ad is “Most-Watched” – Last-Minute Gamble to Buy NBC’s Final Slot Pays Off SCOTTSDALE, Ariz. - Go Daddy, the world’s dominant Web hosting...