Mediaplex Releases Dynamic Behavioral Targeting Suite
Product Advancements Enable 1-1 Messaging, Eliminate Wasted Marketing Dollars and Improve Campaign Performance
WESTLAKE VILLAGE, Calif. - ValueClick, Inc.’s (Nasdaq: VCLK) technology division, Mediaplex, today...
Click Forensics Named Tech Innovation Awards Winner by the Austin Business Journal
Top Provider of Search Advertising Quality Management Honored in Internet Award Category
AUSTIN, Texas - Click Forensics™, Inc., the industry leader in scoring, auditing, and...
Despite Being Over-Hyped, Location-Based Advertising Offers Opportunities, Says ABI Research
LONDON - Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents...
Greenlight's Paid Search Platform Recognised at E-Consultancy Awards
- SearchSentry™ highly commended for Innovation in Paid Search -
LONDON - Greenlight’s brand defense platform, SearchSentry™, has been highly commended at the inaugural E-consultancy...
Edmunds.com's Ad Impression Measurement Service Accredited by Media Rating Council
SANTA MONICA, Calif. - Buyers and sellers in the advertising industry rely on audience measurement services to provide the data needed to make informed...
LookSmart's Geo-Conversion Reporting Helps Connect Online Behavior With Offline Location
Online Advertisers Focus Budgets Where the Buyers Are
Search Engine Strategies Chicago 2008
Booth 410
SAN FRANCISCO - LookSmart, Ltd. (NASDAQ:LOOK), a premier search advertising network and...
Nationwide Credit Card Processing Provider, BankCard USA, Engages Search-Engine Marketing Company to Protect Customers...
WESTLAKE VILLAGE, Calif. - BankCard USA, an industry-recognized credit card processing provider, partnered up with Sherman Oaks-based, pay-per-click advertising & click-fraud specialist, Connection Marketing,...
Specific Media Launches First Annual Benchmark Study Proving Display Ads Drive Consumers to Search
Proprietary Research Leverages comScore Data Spanning 60+ Specific Media Campaigns
To Provide Brand Advertisers with Measurable Impact
Irvine, Calif. – December 3, 2008 – Specific Media,...
Spending by Local Advertisers – Which Has Grown at a Frenetic 47 Percent This...
DUBLIN, Ireland - Research and Markets (http://www.researchandmarkets.com/research/dac4c3/2009_outlook_big) has announced the addition of Borrell Associates Inc.'s new report "2009 Outlook: Big Slowdown Begins for Local...
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