Contextual Targeting

Significant Improvements to Platform Provide Marketers with Advanced Contextual Targeting, More Efficient Workflow and Enhanced User Navigation DELRAY BEACH, Fla. - Bidtellect, the Native platform...

Programmatic creative leader partners with leading keyword data provider to enhance personalized marketing by marrying creative decisioning with contextual page targeting. NEW YORK - Spongecell,...

Powered by machine learning, smart algorithms help businesses double or triple revenue and ROI PRINCETON, NJ – Search marketing company NetElixir has launched LXRGuide: Agency,...

Strategically deploying ads for attention and alignment can increase ROI by up to 30 Percent CHICAGO - As CPG companies look to eliminate waste in...

New research from video intelligence shows contextual advertising increases user engagement, recollection and perception of both editorial and commercial content The findings show that contextual...

With more than 1,200 categories, the new ADmantX taxonomy (the first to include new IAB content classification and categories), provides greater precision and customisation...

Bidtellect’s Latest “Forecasting 2.0” Contextual Optimization Technology is ‘Unmatched’ In Complexity, Elegance, and Effectiveness DELRAY BEACH, Fla. - Bidtellect, a paid content distribution and analytics...

Offering a comprehensive and detailed view of digital content, the new ADmantX Planning and Reporting tool provides the multi-dimensional insight advertisers need to drive...

All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection. SANTA MONICA, Calif. --...