Ad Targeting

Just when I thought I was heading for a quiet and peaceful end of the week, I started to receive endless reports of malware...

Yesterday's post in the Google AdSense global blog* confirms what we all thought it would happen: that Google will finally make a business decision...

NEW DELHI - Vdopia, the largest Video Ad Network and Video Ad Platform focused on Indians across the globe announced launching of VDO Labs....

SAN FRANCISCO - Zad Mobile’s Advertising Platform (ZMAP), a multi-channel mobile advertising solution, is being used by PT Indosat Tbk (Indosat) (NYSE:IIT) (idx:ISAT) to...

An interactive sports community for the tech savvy motor sports fan LOS ANGELES - Break Media, the Internet’s premier entertainment community for men, announced the...

You may still remember our earlier post about the "bad ads" issue between Vizi and Oridian, where Vizi announced their publishers that they may...

New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads ORLANDO, Fla....

PubMatic’s API Allows Ad Networks to Instantly Access Premium Publisher Inventory Resulting in Increased Revenue for Participating Publishers PALO ALTO, Calif. - PubMatic (www.pubmatic.com), an...

NEW YORK - Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of...