Ad Targeting

Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of Audiences Chicago – Centro (www.centro.net), a global provider of advertising technology, announced the...

Industry-leading IP geolocation technology utilised to increase accuracy of ad targeting London, UK DigitalElement, the global geolocation data and services provider, announced that ClickFellas, a new...

Ad spend is expected to top £20 billion for the first time this year, mostly thanks to digital growth. But ensuring such substantial investment...

LONDON – Flashtalking, the leading independent ad server, announced several front-line executive hires within its ongoing global expansion. Further diversifying and strengthening its client-facing...

Leveraging the power of its Integrated Advertising Platform, and backed by its Odin AI, Adform brings enhanced cross-device capabilities to digital advertising London: Adform, one...

66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimises yield for...

Analysis by Location Sciences finds that up to $65K of every $100K spent on location advertising is outside of the targeted area or is...

Optimize search and display retargeting budgets with insights from 6sense’s Company Graph SAN FRANCISCO -- 6sense, a leading Account Based Orchestration Platform, powered by AI, announced...

Tealium to deliver profile streaming to Wunderman Thompson’s Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time  LONDON ­–...