Ad Targeting

Advances in multi-channel retargeting capabilities provide consumers with more control, give brands more insight into the effectiveness of dynamic creative optimization, and power a...

Marketers are now equipped with an omnichannel plan for stronger ad targeting New York, NY -- Netmining, the leading provider of data-driven targeting solutions, announced...

Hispanic mobile media company offers decoupled and deterministic data on Hispanic profiles Miami, Florida – Adsmovil, the leading mobile advertising company targeting U.S. Hispanics with...

SINGAPORE -- Pocketmath, a global leading technology company that provides programmatic advertising solutions, announced a new feature to Pocketmath PRO, its enhanced mobile demand-side...

New Partnership With Roku, Integrations With Adobe Analytics and Enhanced Search Capabilities Advance Connected Experiences in Advertising LAS VEGAS -- Adobe (Nasdaq:ADBE) announced a partnership...

Leading global marketing technology company, Tapad, adopts The Trade Desk’s streamlined cookie ID into its identity resolution solutions to increase global cookie coverage across the...

Now data owners can tap into TruSignal’s TruAudience® Platform as an audience management system that includes a people-based identity graph, offline data, Custom Audience Builder...

All inventory across GumGum’s uniquely brand safe ad exchange will be shielded by MediaGuard, White Ops’ best-in-class pre-bid ad fraud protection. SANTA MONICA, Calif. --...

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known WELLESLEY HILLS, Mass. -- RedPoint Global, a top provider of customer...