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MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink

Partnership is a Fast Follow to Launch of SOURCE by MediaMath that Commits to Drive Fully Accountable and Addressable Digital Media Supply Chain by...

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Primary Ad Serving Leader Formalises Program, Extending Long History of Industry Integrations LONDON, UK – Flashtalking, the leading global independent ad server for sophisticated advertisers, announces...

GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut

The company’s latest adtech solution, Verity, leverages proprietary AI technologies to scan web content – including images – for contextual classification, keyword extraction and...

Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting LONDON -- Digital Element, the global IP geolocation data and services...
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Smartly.io Sets New Standard for Creative Automation of Social Advertising

Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertisingApril 28, 2020 09:00 AM Eastern Daylight...
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Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders

Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as Chief Revenue...
Ad Tech Daily

Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer

Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...

Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market  London: IRIS.TV, a video intelligence platform, announced the appointment...
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Clickagy Launches Future-Proof Cookieless Solution

Gives advertisers seemingly individualized targeting without sacrificing consumer privacy Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the...

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