MediaMath and LiveRamp Announce Partnership; SOURCE by MediaMath to Integrate LiveRamp IdentityLink
Partnership is a Fast Follow to Launch of SOURCE by MediaMath that Commits to Drive Fully Accountable and Addressable Digital Media Supply Chain by...
Flashtalking Announces Global Partnership Strategic Framework and API Protocols
Primary Ad Serving Leader Formalises Program, Extending Long History of Industry Integrations
LONDON, UK – Flashtalking, the leading global independent ad server for sophisticated advertisers, announces...
GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut
The company’s latest adtech solution, Verity, leverages proprietary AI technologies to scan web content – including images – for contextual classification, keyword extraction and...
Dwise Improves Geotargeting With Digital Element’s Location-based Technology
Specialist media agency selects industry-leading IP geolocation technology to increase accuracy of ad targeting
LONDON -- Digital Element, the global IP geolocation data and services...
Smartly.io Sets New Standard for Creative Automation of Social Advertising
Smartly.io uplevels its creative automation capabilities, offering a true end-to-end creative and media buying solution for social advertisingApril 28, 2020 09:00 AM Eastern Daylight...
Former Grapeshot SVP Kevin McElroy Brings Illuma’s Cookieless Targeting to US Traders
Illuma Technology, the British independent contextual AI specialist, has expanded into the US with the appointment of New York-based Kevin McElroy as Chief Revenue...
Retargeting Fuels 35% of App Marketing Conversions According to New Report by AppsFlyer
Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...
Bill Swanson Joins IRIS.TV as EMEA Strategy Lead
IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market
London: IRIS.TV, a video intelligence platform, announced the appointment...
Clickagy Launches Future-Proof Cookieless Solution
Gives advertisers seemingly individualized targeting without sacrificing consumer privacy
Clickagy, the data intelligence provider, announced the launch of their privacy-compliant and future-proof solution for the...
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