LucidMedia Introduces Preemptive Brand Safety to Online Advertising Industry Through Demand-Side Platform (DSP)
RESTON, Va. - LucidMedia (www.lucidmedia.com), a leading online advertising demand-side platform (DSP), announced that it has deployed the industry’s first preemptive brand safety capabilities,...
comScore Introduces Device Essentials for Measuring Digital Traffic from All Devices
New Capability Offers Insight on Traffic by Device and Connection Type for Operators, OEMs, Publisher and App Developers
LONDON, UK – comScore, Inc. (NASDAQ: SCOR),...
comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2009
Web Users Travel Eco-Friendly to Green Sites; Toy Site and Teen Site Visitation Spikes During Summer Vacation
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a...
Where Have All the Click-Throughs Gone?
Compete Webinar to Reveal Best Practices in Landing Page Effectiveness
BOSTON--(BUSINESS WIRE)--Compete, Inc., a leading web analytics company and unit of TNS media, today announced...
WPP and Fox Audience Network Announce a Partnership to Provide Enhanced Online Media Planning...
Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning
LOS ANGELES & NEW YORK - Fox Audience Network (FAN), a...
VideoEgg and comScore Collaborate to Offer CPG Brands Insight into Advertising Effectiveness
VideoEgg ROI Directly Links Online Ad Exposure to Consumer Purchasing Behavior
SAN FRANCISCO - VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online...
PubMatic Extends Leading Publisher Platform for Ad Network Optimization to Include Mobile Advertising
PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications
PALO ALTO, Calif. - PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization...
Digital Leaders Converge at 2010 IAB Annual Leadership Meeting
650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards
CARLSBAD, Calif. - The...
Click Forensics 1st to Bring Real-Time Audience Quality Measurement to Online Publishers, Ad Networks
New Platform Allows Ad Providers to Instantly Identify Good and Bad Traffic
AUSTIN, Texas - Click Forensics, Inc., announced the release of an enhanced version...
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