Audience Measurement

comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America; Acquisition to Significantly Expand comScore’s...

Facebook and YouTube Combined Account for Nearly 10 Percent of Time Spent Online Globally RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring...

Integrated data offerings set new standard for multichannel audience insights, segmentation and media planning LOS ANGELES & NEW YORK - Fox Audience Network (FAN), a...

Demand-side Technologies Like Real-Time Bidding Present New Risk for Publishers LOS ANGELES - the Rubicon Project, the Internet advertising infrastructure company, reveals exclusive insight into...

Ad Effx Action Lift for Gaming measures effectiveness of in-game advertising on online consumer behavior REDMOND, Wash. and RESTON, Va. —  For the first time...

RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world,released its monthly comScore qSearch analysis of the U.S. search marketplace....

Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data NEW YORK - Millward Brown’s Dynamic...

Traffic Quality Benefits Drop Directly to the Bottom Line AUSTIN, Texas - Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement...

Advertisers See Success with Premium Ad Network Run Campaigns for Online Education, Insurance, and Financial Services Products NEW YORK - AdSide, a premium pay-per-click ad network,...