Ad Operations

London - Kantar, the world’s leading data, insights and consulting company, and leading data connectivity platform LiveRamp have partnered in the UK to provide hundreds...

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world. Silverbullet Data Services...

Viamedia will Continue Managing Ad Sales in 5 Key Markets, Adding Representation in Lexington, KY NEW YORK -- Viamedia, the television industry’s largest independent...

Leading cannabis data provider New Frontier Data launches industry-focused AdTech solution NXTeck WASHINGTON -- New Frontier Data, the global authority in data, analytics and business...

Partnership allows CafeMedia’s publishers to identify users in a privacy-compliant manner without using third-party cookies and guarantee better monetization beyond 2022 New York and London...

BERLIN -- GumGum, a contextual ad exchange, has partnered with Simplaex’s Rivr, an AI-powered traffic shaping tool to improve its Supply Side Platform’s (SSP) programmatic...

Study highlights the importance of staying on air and adapting creative/schedules regularly for optimal performance. NEW YORK -- In a time of restricted movement for most...

Beeswax is upgrading its user interface and API, Buzz, to make it more powerful, faster and easier to use. The move comes after a...

The traditional TV ad still reigns supreme in influencing Brits' buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a...