Ad Operations

A new release of the Google Ad Manager has been pushed live today. The new additions are not many, but they're very useful. I...

ValueClick has just announced their Q2 results, and things are looking pretty average for the Westlake Village people (sorry, could not help it!) -...

Great news for publishers with video inventory, at last! The IAB jumpstarted discussions around standardizing communication protocols between video players and servers - I...

Finally, somebody shows initiative in regard to in-stream advertising, and gets the ball rolling towards some degree of organization. Setting best practices and industry...

Marchex relaunched yesterday its local advertising platform, and moves towards integration of local advertising services by forming a digital platform group. The new, revamped plaform...

Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York,...

Redwood City, CA—July 21, 2008 —YuMe announced today that it is the largest video ad network in the US by unique visitors, and that...

During Uncertain Economic Times, Marketers Take Smart Steps to Boost Retail Revenue New York—July 29, 2008— Revenue Science, the leading provider of targeted advertising solutions...

NEW YORK – July 28, 2008 – 24/7 Real Media Inc., the leading global digital marketing company, today announced that Jonathan K. Hsu has...