Ad Operations

New York -- Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent...

LOS ANGELES -- The Trade Desk (NASDAQ: TTD) today announced that Nielsen (NYSE: NLSN) is supporting the industry-wide initiative to develop and deploy Unified...

TheViewPoint, an innovative video ad monetization platform for CTV/OTT publishers and broadcasters, announced a partnership with VlogBox, a global video content distribution and monetization...

NEW YORK -- As part of its Attention Economy program, which aims at redefining how advertising campaigns are planned, measured, and optimized for attention,...

Exchange demonstrates its continued commitment to solving third-party cookie challenges and helping publishers monetize while driving results for advertisers New York, NY - Index Exchange,...

Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising Global media agencies like...

Vancouver, BC - StrategyBox, A Vancouver-based Customer Journey Mapping platform, is announcing a new partnership with Pattern89, an Indianapolis-based company that specializes in creative...

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained...

EntityX secures investment from industry angels to revolutionise contextual targeting and deliver radically better performance London-based semantic technology pioneers, EntityX, have secured investment to further...