Reporting

comScore to Acquire Certifica, a Leading Provider of Real-Time Web Measurement and Digital Marketing Technology Solutions in Latin America; Acquisition to Significantly Expand comScore’s...

Register now for AdMonsters Publisher Forum XII For registration and more information: admonsters.org/cn/cn-eu-12.php Register now for the 12th AdMonsters European Publisher Forum to be held in...

Reporting Solution Provides Industry-First Metrics and Measurement Capabilities to Increase Ad Effectiveness and ROI LOS ANGELES - Panache, the full solution for video ad sales,...

Proprietary Media Stamp Technology Extends Online Advertising Capabilities to Mobile; Enables Mobile Publishers and Advertisers to Reach Customers with Targeted Offers; Increases Campaign ROI...

Joint Task Force Devises Tools to Streamline and Automate Workflow for Buying, Selling, and Delivering Interactive Media ORLANDO, Fla. - The Interactive Advertising Bureau (IAB)...

SAN JOSE, Calif. & BANGALORE, India - 24/7 Customer, the leading integrated Customer Lifecycle Management (CLM) solutions provider, has launched 24/7tweetview™, a Twitter-based social...

Global Marketing Effectiveness Tracking company notes decreasing effectiveness of advertising campaigns around the world LONDON - The Fournaise Marketing Group, one of the global leaders...

PubMatic Issues White Paper Detailing New Technology PALO ALTO, Calif. - PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers,...

White paper outlines the best and worst metrics for optimizing display media campaigns SALT LAKE CITY - mediaFORGE, a dynamic display media provider, released a...