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BrandVerity Unveils AdSense Ad Monitoring Service

PoachMark's AdSense Monitoring Gives Marketers an Unprecedented Ability to Monitor Affiliate Use of Their Trademarks in the Largest Contextual Advertising Network SEATTLE - BrandVerity (www.brandverity.com)...

Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend

Omniture Expanding Online Marketing Suite with New Display Targeting Solutions for Advertisers and Publishers; Working with Leading Display Ad Service Providers SALT LAKE CITY -...

Sometrics Unveils New Rich Media Ad Units for the Social Web; Units Measure Brand...

Advertisers Get Detailed Intelligence About Audiences and Their Attitudes Toward the Brand – Insight They Can Use to Increase ROI Across All Channels ad:tech New...

AOL’s New Homepage Delivers Strong Branding and Performance for Platform-A Advertisers

Click-through rate increases 30% since the AOL.com relaunch; November total unique visitors and average daily visitors up 13%, and total minutes online grew by...

LucidMedia Launches Free Auditing Service For Agencies

Setting Interactive Advertising’s Contextual Standard For Demand-Side Transparency, Insight, And Control RESTON, Va. - LucidMedia (lucidmedia.com), the optimized contextual targeting display ad network, announced that...

24/7 Real Media Adds Performance Tracking Functionality to Open AdStream

Publishers Gain Valuable Insight into Audience Behavior for Maximizing Revenue Opportunities NEW YORK - 24/7 Real Media Inc., the leading global digital marketing company, today...

Clickable Empowers Marketers To Simply Manage Larger and More Complex Search Campaigns

New Version Of Clickable’s Award-Winning Search Advertising Solution Introduces More Powerful Reporting and Map-Based Location Targeting NEW YORK - To help fuel growth in a...

IAB Issues Audience Reach Measurement Guidelines; Standardizes Key Industry Metrics

Consensus-Based Initiative Enhances Accuracy for Interactive Advertising ORLANDO, Fla. - The Interactive Advertising Bureau (IAB) announced the release of the final version of its Audience...

VoIP Call Tracking Helps Advertisers and Publishers Track ROI

CallFire platform traces telephone calls back to specific ad campaigns. LOS ANGELES - CallFire™ announced free 1-hour Call Tracking consultations for companies interested in tracking...

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