Ad-Juster Builds a Major Client List in First and Second Quarters
Ad-Juster, the only 3rd party reporting and discrepancy management tool in the market place today, announces new clients after completing its first two post-beta...
OpenTV Opens Measurement Platform
Company to Publish TV Measurement Data Formats to Encourage Development of Next Generation Television Applications and Services, and Creates Analysis Partner Program with Leaders...
Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable
Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first...
The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment
What seemed to be a slow news Friday (I haven't had anything prepared to post today!) turns out quite different. The IAB has yet...
Nielsen Selected to Provide Online Currency for the U.K. Digital Industry
Landmark UKOM Appointment Reflects Nielsen Expertise in Setting Standard For Internet Measurement Across the Globe
NEW YORK & LONDON - The Nielsen Company announced that...
Critical Mass Launches Multi-Channel Measurement Group Called Marketing Science
CALGARY, Alberta & CHICAGO - Critical Mass (www.criticalmass.com), a digital marketing agency and unit of Omnicom’s Star Marketing Group (www.starmsgroup.com), announced the launch of...
ZEDO Now Certified to Deliver Display Ads on Google Content Network
SAN FRANCISCO & MUMBAI, India - Silicon Valley based ZEDO Inc, the largest independent ad server in the world, announced that Google has authorized...
YuMe Lets Publishers Take Control of Their Video Advertising with New NetworkMe Solution
Now Any Web Publisher Can Build a Network for Placing, Distributing Ads; Maintain Control of Advertiser Relationships While Using Top Notch Technology
Redwood City, CA—April...
Ringleader Digital and Medialets Partner to Offer Comprehensive Mobile Advertising and Analytics Solution for...
Ringleader to Offer Medialets Rich Media Ad Units to Optimize Mobile Application Monetization
NEW YORK - Ringleader Digital, RLD, the world’s premier mobile ad serving...
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