Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution
Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine
NEW YORK - To be successful in...
Specific Media Delivers Added Value to Advertisers with Specific Media Brand Awareness Reports
IRVINE, Calif. - Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with...
Click Forensics Unveils New Platform to Help Ad Networks, Publishers and Advertisers Identify High...
Leading Click Fraud Fighter Enhances Solutions to Optimize Ad Network and Search Campaigns in Real-time
AUSTIN, Texas - Click Forensics™, Inc., the industry leader in...
Jivox Introduces Industry’s First “Video Engagement Score” to Measure Online Video Ad Performance-Driven Interactions...
New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network
SAN MATEO, Calif. -...
InsightExpress Announces Five New Appointments; Digital Media Measurement Operations Capabilities Significantly Expanded
STAMFORD, Conn.--(BUSINESS WIRE)--InsightExpress, a leading digital marketing research firm, announced today the expansion of its Digital Media Measurement team with the appointments of Ashley...
Webtrends Acquires Multivariate Testing, Optimization, and Targeting Leader Widemile
Combination Produces an Unmatched Analytics and Optimization Platform
PORTLAND, Ore. - Webtrends, a global analytics leader with world-class data collection and analysis solutions, has entered...
Burst Media Survey Reveals Content Sites Still Rule with Consumers
Boomers Favor News, Shopping & Health Content while Younger Demo Seeks Entertainment News & Gaming Sites
BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading provider...
New TRA Data Reveal the Undiscovered Targeting Key to Sales-Effective Television Advertising
Targeting TV shows watched by “Heavy Swing Purchasers” delivers 70 percent higher ROI versus traditional demographics
NEW YORK - TRA (http://www.traglobal.com), the media and marketing...
Microsoft Announces New Reporting Standard for Digital Campaign Performance: Engagement Mapping
New approach allows advertisers to map and assign value to various touch points, gaining a more complete picture of a campaign.
REDMOND, Wash. — Feb....
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