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StreamGuys And AdsWizz Monetize Internet Radio for All Classical Portland

BAYSIDE, CALIFORNIA – All Classical Portland, an independent, non-profit radio station with an FM presence in several Oregon markets, this year celebrates its 30th anniversary...

Interview: Spongecell CEO Ben Kartzman on Display Advertising Trends

Spongecell, the interactive display advertising company that is leading the creative resurgence of online display, has completed a new round of financing led by Eric Schmidt, Google’s Executive Chairman, and Jim Pallotta, Chairman and Managing Director of Raptor Group.

Adap.tv: Where next for online video advertising?

The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company that delivers a programmatic way to trade video advertising, believes the industry must continue to push for further significant changes in 2013.

Brand Awareness is Primary Goal of Online Video Advertising for 62% of Agencies

Adap.tv and Admonsters research points to shift in perception of online advertising and highlights the challenges 86% of UK advertising agencies purchased digital video inventory...

2012 Back-to-School Advertising Themes Vary from Value to Philanthropy and Are Less Tech-Dominant Than...

Ace Metrix®, the new standard in analytics for television and video advertisers, today announced the top back-to-school advertisers, a list led by ads for Best Buy (Ace Score: 622), Lysol hand soap and wipes (Ace Score: 603) and kids’ haircuts at JC Penney (Ace Score: 600). The breadth of themes in this year’s back-to-school ads is an interesting juxtaposition against last year’s heavily technology-themed list led by a Microsoft ad touting a free Xbox with the purchase of a Windows 7 PC.

spider.io is The First to Measure the Viewability of Iframed Ads across All Major...

spider.io provides the first service that demonstrably measures ad viewability across all major browsers, ad exchanges, ad networks and ad servers, even when the ad impressions are served in unfriendly (cross-domain) iframes. In particular, spider.io’s technology is the first to be able to measure the viewability of iframed ads across Chrome and Safari browsers.

Rakuten MediaForge Reports Double-Digit Growth and Strong Results for Online Ad Engagement and Retargeting...

Fully integrates into Rakuten portfolio and grows client roster by 32 percent SALT LAKE CITY - Rakuten MediaForge, a leader in online display advertising and an...

TargetSpot Showcases Successful Campaigns in Internet Radio Advertising

Case Studies Highlight Results in Ad Recall and Response, Brand Awareness and Purchase Intent NEW YORK - TargetSpot, the largest Digital Audio advertising network, released the...

Entercom Communications Brings Leading Stations to Triton Digital’s a2x Programmatic Buying Platform for Online...

Top Publisher to Provide Highly-targeted Opportunities for Advertisers Using Industry-first Real-Time Bidding LOS ANGELES - Triton Digital (www.tritondigital.com), a market leader enabling media companies to manage,...

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