Video Player Targeting Capabilities Enhance YuMe’s Scalable Video Ad Management Software YuMe for Publishers
New Capabilities for YuMe's YFP Pro Platform Bring Advanced Inventory Segmentation and Reporting
REDWOOD CITY, CA - YuMe, a leading independent provider of digital video...
YuMe Enhances Its Placement Quality Index With Brand Safety Metrics
Offers Brand Marketers an End to Site List Parity by Indexing the Value of All Video Advertising Inventory Across All Metrics That Drive Brand...
Adap.tv Uses Nielsen Online Campaign Ratings to Unlock TV Advertising Budgets
Helps to tackle online video advertising industry issues of price, quality and measurement
Adap.tv is addressing the key online video advertising industry issues of measurement,...
Facebook, PointRoll Bring Rich Media Ads to Mobile
More engaging, immersive ads coming to world’s largest social network
NEW YORK - The ads on your Facebook mobile News Feed are about to get even...
Celtra’s AdCreator Platform Now Supports All Five IAB Mobile Rising Stars Formats
CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau...
Think Realtime Names Chris Smith Senior Vice President, Sales and Marketing
Think Realtime, which provides advertisers with an infinitely scalable, fully automated system that optimizes the purchase of RTB-enabled banner inventory, has named Chris Smith, former President of VIBE Lifestyle Network, to the newly created position of Senior Vice President, Sales and Marketing. Based in Think Realtime's New Jersey headquarters, Mr. Smith will drive revenue and build a national sales team.
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