Genesis Media Names Mark Yackanich CEO and Andrew Reis Chairman
Genesis Media (http://www.genesismedia.com/), a video ad solutions company focused on the monetization challenges of tier-1 publishers, has announced today the appointment of Mark Yackanich as its new CEO. Concurrently, the board of directors has appointed interim CEO and Co-Founder Andrew Reis as Chairman of the Board.
Ooyala Delivers In-Stream Video Viewing on Twitter
Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt
MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming...
Global Marketers Believe Online Video More Efficient Than TV
Majority of those surveyed cite better engagement and scale
LONDON - The majority of online video spend in the last 12 months is coming from budgets...
Epic Advertising Emerges as Online Marketing Leader: Azoogle Well-Ranked for a Niche Ad Network
Latest results by comScore, Inc. show the company’s expanding internet reach
NEW YORK-Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, announced today that...
Adap.tv Launches Industry’s First Certified Viewability For Video Advertising
New offering boosts buyer confidence with independent verification
London - Adap.tv introduced Certified Viewability – an industry-first feature that independently verifies the viewability of video...
Criteo Chooses DoubleVerify to Provide Worldwide Solution For Brand-Safe Performance Display Advertising
Criteo (www.criteo.com), the global leader in performance display advertising, announced a strategic partnership with DoubleVerify (www.doubleverify.com), the worldwide leader in online media verification and decisioning. The global deal will enable Criteo to take their stringent “brand safety” requirements to the next level. By implementing DoubleVerify’s proprietary technology within its real-time buying environment, Criteo will ensure that their performance display ads will not appear on inappropriate or fraudulent sites.
Q1Media Completes Merger with AdExcite
Fast Growing Firms Combine Strengths in Online Display, Video and Mobile Ad Solutions
AUSTIN, Texas - Q1Media announced the completion of its merger with AdExcite. Founded in...
Rich Media Display Ads Three Times More Effective Than Traditional Banner Formats in Europe
As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.
Flashtalking Makes Intelligent Ads a Reality
Creative and analytics group bring hyper-targeting to online advertising
New York, N.Y. — Flashtalking, the creative and analytics engine, announced today the launch of Intelligent...
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