In-App Ads

Tremor Video Can Now Optimize to Moat Measured Viewability in Real Time Across All Screens NEW YORK - Tremor Video, Inc. (NYSE:TRMR), a provider of...

AppsFlyer study sheds light on in-app spending patterns of mobile users around the world; iOS users spend nearly 2.5 times more than Android users San...

DV Expands its Reach to Meet Growing Advertiser Demand for Engagement Metrics on Mobile NEW YORK – DoubleVerify (DV), the recognized leader in digital quality solutions,...

Former Facebook Executive Brings Ad Tech Expertise with Proven Management of Driving High Business Growth Berlin, Germany - Fyber GmbH (Fyber), an independent advertising technology...

Media Rating Council Supports IAB Tech Lab OM SDK Certification to Promote Adoption; 17 Companies from U.S., Europe & Asia Already Certified NEW YORK --...

GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company’s mission to block sexually-offensive...

App Publishers Gain Valuable Data Insights into LTV and ARPU with  New Ability to Target and Retarget Budget on “Ad Whales” and Improve Cross Promotion San...

Sony Pictures Television Games, Who Wants To Be a Millionaire? and Jeopardy! World Tour leverage Swrve Mobile Marketing Automation Platform for Real-time In-App Engagement SAN FRANCISCO --...

Mobile game developers recognize ad revenue increases, benefiting the entire mobile app ecosystem PALO ALTO, Calif. -- AppLovin, a comprehensive mobile gaming platform, announced the...