In-App Ads

77% of app developers are considering moving from waterfall to real-time unified auctions, due to accuracy, transparency, and more granular user data BERLIN -- Fyber...

The new solution drives optimization success for gaming app developers SAN FRANCISCO -- AppsFlyer, the global attribution leader, announced a first-to-market partnership with Facebook Audience Network bringing...

Online, in-app gaming is an estimated $65billion (£51billion) industry with huge, highly engaged audiences ranging across all age groups, gender and geos. Gaming has never been...

London, UK - Integral Ad Science (IAS) today announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest’s mobile...

With this picture in picture format, publishers benefit from 100% Incremental Revenue, Brands from high V2CR, and users from an enhanced ad experience NEW YORK...

Former CEO, Rick Tallman, remains as Strategic Advisor SAN FRANCISCO, CA — Vungle (www.vungle.com), a leading mobile ad and in-app monetization platform, today announced the...

AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory SAN FRANCISCO, CA...