AdtoApp Emerges From Stealth; New Adjustable Programmatic Mediation Platform for Mobile Apps that Double...
Venture Fund Run Capital Invested $6 Million in 2014
LOS ANGELES — AdtoApp, a programmatic mediation platform for in-app advertising, officially launched today, with a...
Opera Mediaworks Makes In-App Video Viewability Crystal Clear
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat
SAN MATEO, CA - Opera Mediaworks, the first mobile ad platform built...
In-app Advertising Market Expected to Grow at a CAGR of 40% from 2015-2019, According...
LONDON - Technavio has published a new report on the global in-app advertising market, which is expected to grow at a CAGR of almost...
Sony Mobile Communications Taps PubMatic to Power Advertising Solution for Premium Mobile Apps
REDWOOD CITY, Calif. - PubMatic, the marketing automation software company for publishers, today announced it has been selected by Sony Mobile Communications to exclusively...
Leadbolt Brings App Monetization Services to Marmalade Developers
Sydney, Australia – Leadbolt (www.leadbolt.com), the high performance mobile advertising platform for user acquisition and in-app monetization, is proud to announce its arrival as...
DoubleVerify Launches In-App Viewability with Ubimo Mobile Marketing Platform
NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced the launch of its mobile in-app viewability solution in conjunction with...
Rubicon Project Expands Leading Header Bidding Solution with First Ever In App Header Bidding...
Rubicon Project Debuts FastLane Header Bidding Solution for Desktop, Mobile and In-App Content Creators - Publishers Experience Triple Digital Growth In CPMs
LOS ANGELES -...
Conversant Partners with Integral Ad Science for Third-party Viewability Verification
Conversant, the leader in personalized digital marketing, announced its partnering with Integral Ad Science for third-party viewability measurement of in-app mobile ad campaigns.
“Conversant has...
MRC Accredits Sizmek for Mobile Web and In-App Served Ad Measurement
Sizmek first company to have ad serving function accredited to measure delivery across desktop, mobile web and mobile in-app
London, UK - Sizmek (NASDAQ: SZMK), the...
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