Rhythm Debuts Virtuoso, a Fully Customizable Video Ad Experience for Brand Advertisers
NEW YORK - Rhythm announced the launch of Virtuoso, a fully customizable video ad experience built for brand advertisers. With numerous opportunities to incorporate branding,...
Xaxis Brings Ad World’s Most Advanced Cross-Channel Programmatic Brand Advertising Offering to UK Market
LONDON - Xaxis, the world's largest programmatic media and technology platform, announced the UK launch of the Xaxis Brand Suite. Xaxis Brand Suite provides...
IAB Tech Lab Releases Updated ‘Digital Video In-Stream Ad Format Guidelines & Best Practices’...
Revisions Respond to Consumer Demand for High-Definition Digital Video Experiences Across Desktop, Mobile and Traditional Television Screens
NEW YORK - The IAB Technology Laboratory introduced...
Only 18% of Video Advertisers Use Both In-Stream and Rich Media in Campaigns, According...
Sizmek's benchmark report highlights challenges marketers still face to deliver strategically integrated digital video ad campaigns
London, UK - Sizmek (NASDAQ: SZMK), an open ad...
Adform Announces Global Video Advertising Partnership with Dailymotion Exchange
Adform clients can now purchase Dailymotion’s in-stream inventory across its premium private exchange.
London - Adform, the independent and open full stack ad tech platform,...
Dailymotion and SourceKnowledge Partner to Offer Premium Video Advertising Opportunities to North American Marketers
SourceKnowledge joins Dailymotion’s roster of high profile demand partners. Clients of SourceKnowledge’s Demand Side Platform (DSP) Engage now have direct access to the premium...
Using IAS Data, Rocket Fuel and IAS Conduct Study Finding That in Certain Cases...
Rocket Fuel Remains the Only Company Currently Integrated with IAS to Run Video Campaigns on Verified In-Stream Inventory
REDWOOD CITY, Calif. - Rocket Fuel (NASDAQ:...
ExoClick Introduces CPM for Its Popular In-Stream Video Ad Format
Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV...
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads
NEW YORK -- MAGNA Media...
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