In-Stream Ads

YuMe, the operating system for TV 2.0, today announced a first for the video advertising industry: the YuMe Placement Quality Index (PQI), a proprietary algorithm that monitors and identifies the optimal placement of video ads on digital properties. In this age of site list parity, media buyers need a better way to evaluate expected performance for their campaigns. Not all impressions are created equal, and the PQI ensures that campaigns deliver the best possible performance and maximum impression value to align with brand marketing objectives.

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

Tremor Video, the largest independent online video technology company, today announced that it is the first media network to serve nearly all of its in-stream video ads in large player environments. Tremor Video served 98.3 percent of its ads in players 400 pixels or larger in the month of June, providing advertisers with an experience that has proven more likely to drive consumer engagement.

Tremor Video, the largest independent online video technology company, is helping GoPro, maker of the world’s most versatile camera and producer of today’s most engaging content, reach beyond their audience of action sports enthusiasts wherever video is watched including online, on their mobile devices, tablets, and connected TV.

PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed its newest video campaign development technology, InTagration. InTagrationaddresses the challenges faced by many advertisers today who are looking for simplified ways to keep track of and meet publisher specifications for their video campaigns given varying formats and devices.