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AdoTube 2012 Global Format Index: Huge Gains in Consumer Pre-Roll Video Engagement from 2011

Index measures international data from more than 9,500 campaigns and nearly 13.5 billion impressions NEW YORK - AdoTube, the Exponential-owned in-stream advertising specialist, announced the release...

In-Stream & Digital Video Ad Market Reviewed in In-Demand Accustream iMedia Research Report Published...

LONDON - The in-stream and digital video advertising market grew to a value of USD 7.6 billion in 2012, at a nine-year CAGR of 62.5%, and...

PointRoll Launches New Interactive In-Stream Video Packages

New Capabilities Allow Advertisers to Quickly Turn Standard In-Stream Video Ad Campaigns Into Interactive In-Stream Campaigns Using Turnkey, Flexible Solutions NEW YORK - PointRoll, a Gannett...

Ooyala Delivers In-Stream Video Viewing on Twitter

Twitter Video Card solution creates new ways to discover, share and monetize video; ESPN first to adopt MOUNTAIN VIEW, Calif. - Ooyala, the leading video streaming...

PointRoll Unveils New Video Everywhere Technology, InTagration

PointRoll, a Gannett Company and the leading provider of digital marketing technology, today revealed its newest video campaign development technology, InTagration. InTagrationaddresses the challenges faced by many advertisers today who are looking for simplified ways to keep track of and meet publisher specifications for their video campaigns given varying formats and devices.

GoPro Becomes Tremor Video’s First Four-Screen Advertiser

Tremor Video, the largest independent online video technology company, is helping GoPro, maker of the world’s most versatile camera and producer of today’s most engaging content, reach beyond their audience of action sports enthusiasts wherever video is watched including online, on their mobile devices, tablets, and connected TV.

Tremor Video Now Serving Nearly All In-Stream Ads Within Larger Player Environments

Tremor Video, the largest independent online video technology company, today announced that it is the first media network to serve nearly all of its in-stream video ads in large player environments. Tremor Video served 98.3 percent of its ads in players 400 pixels or larger in the month of June, providing advertisers with an experience that has proven more likely to drive consumer engagement.

Tremor Video Launches Mobile Creative Platform for Easy Ad Delivery Across Multiple Devices

Tremor Video, the largest independent online video technology company, announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video creative across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience.

Local Corporation Launches In-Player Video Distribution Channel in Rovion Ad Management Platform

Local Corporation (NASDAQ: LOCM), a leading online local media company, announced new online video ad capabilities for its rich media solutions, powered by the Rovion ad management platform.

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