Using IAS Data, Rocket Fuel and IAS Conduct Study Finding That in Certain Cases...
Rocket Fuel Remains the Only Company Currently Integrated with IAS to Run Video Campaigns on Verified In-Stream Inventory
REDWOOD CITY, Calif. - Rocket Fuel (NASDAQ:...
Fyber Names Aaron Dalin VP of US Publisher Sales for RTB
Former Facebook Executive Brings Ad Tech Expertise with Proven Management of Driving High Business Growth
Berlin, Germany - Fyber GmbH (Fyber), an independent advertising technology...
Golley Slater Chooses Woobi to Lead Agency’s In-Game Ad Strategy
Advertising, media and PR agency, Golley Slater, is getting ahead of the game, by integrating in-game advertising as part of its core media strategy...
DoubleVerify Bolsters Mobile In-App Viewability Solution with New Certified Partners AOL, xAd, Pocketmath, and...
DV Expands its Reach to Meet Growing Advertiser Demand for Engagement Metrics on Mobile
NEW YORK – DoubleVerify (DV), the recognized leader in digital quality solutions,...
GumGum Announces Strategic Partnership with Wenner Media, Bringing In-Image and In-Screen Ads to Rolling...
Wenner Media adds GumGum’s premium ad units to its brands unlocking previously untapped revenue streams
SANTA MONICA, Calif. - GumGum, the leading computer vision platform...
Tapjoy’s In-Game Ads Crush Mobile Industry Norms for Branding Metrics, comScore Finds
Aggregated results from 14 campaigns show significant increase for all upper- and lower-funnel metrics, including nearly 7x increase in awareness lift and 4x in...
NetSeer Introduces In-Video Monetization Solution for Publishers to Drive Incremental Revenue & Enhance...
Display Overlay Ad Unit Offers Quick Load Times with High Viewability, Relevancy and Brand Safety for Video Content Anywhere on the Internet
SUNNYVALE, CA -...
New Report on Global In-App Spending Habits Finds That Asian Consumers Spend 40% More...
AppsFlyer study sheds light on in-app spending patterns of mobile users around the world; iOS users spend nearly 2.5 times more than Android users
San...
GumGum Launches In-Content Video Ad Format Enabling Marketers to Expand Reach of Video Executions...
GumGum’s new cross-platform video ad unit allows marketers to run viewable, relevant, and engaging In-Content videos at scale on GumGum’s network
SANTA MONICA, Calif. -...
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