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Akoo Launches Advanced Interactive Entertainment Platform in the Digital Out-of-Home Marketplace

490 million annual viewers across 150 leading malls empowered to activate music videos from all four majors on HD LCD-TV screens using their mobile...

Topmost Positions Are Not Always the Most Profitable Ones for Advertisers in Search Engine...

NEW YORK - In their new research paper entitled, “An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets,” NYU Stern Professors...

SearchIgnite Announces Complete Search + Display Measurement and Attribution Solution

Version 3.2 Centralizes Measurement and Attribution of Clicks, Impressions across PPC, SEO and Display for Improved Media Efficiency ATLANTA - SearchIgnite, a leading provider of...

PremiumChannels.com Introduces “Premium Campaign Echoes”, a Process That Increases Click-Through Rates and Conversions for...

SAN FRANCISCO - PremiumChannels.com announced the introduction of Premium Campaign Echoes™ (“Echoes”) which is a process that utilizes Beyond the Banner methods to reinforce...

Tremor Media Achieves Top Spot in Premium Video Views according to comScore

* Tremor Media’s Video Ad Network Delivers the Largest Reach within Premium Content to Unlock Brand Advertiser Budgets. * Company Second to YouTube in Total...

AtomicOnline Launches GameRevolution Gaming Vertical to Rebel Against Cluttered Ad Networks

LOS ANGELES - AtomicOnline, a diversified online media company, announced the launch of their fifth demographic hub, GameRevolution. By partnering with other leading gaming...

IAB Releases Click Measurement Guidelines, Establishes Parameters for Counting Valid Clicks, Filtering Fraudulent Clicks

Publishers and Advertisers Reach Consensus on Critical Online Measurement NEW YORK - To an Internet user, a click is a simple action. Accurately counting those...

Acclaim Games Selects Intergi as Online Advertising Representation Partner

DEERFIELD BEACH, Fla. - Acclaim Games (http://www.acclaim.com), a leading online video game company offering free massively multiplayer online (MMO) role-playing games, announced a new,...

Time Warner Cable Selects OpenTV’s Ad Management Technology

Leading Cable Operator to Deploy OpenTV EclipsePlus in All of Its Regional Operating Centers in the Continental U.S. SAN FRANCISCO - OpenTV Corp. (NASDAQ:OPTV), a...

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