Advertising Reports and Studies

Teads’ global testing of creative optimisations shows how small improvements in consumer attention lead to large improvements in market brand metrics  London: Teads, The Global...

A new study by Nextdoor shows businesses are rethinking their strategy as consumers remain loyal and local  London, UK: Consumers are looking to stay loyal...

NEW YORK -- Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the...

Research finds that TV advertisers who use an audience-based approach to targeting have improved reach as much as 100%, without increasing budgets. NEW YORK --...

Brands working with influencers falls by 37%; efficiency of influencer marketing decreases by 41% Brands are turning to micro-influencers for results as budgets face further...

CTV advertising shows promise in Europe London – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, released an industry insider report and the results of...

New research provides comprehensive look at identity in a privacy first, post-cookie world NEW YORK -- Winterberry Group, a specialized management consultancy with deep experience in...

Retargeting gains traction between 2019 and 2020 with 10% increase in adoption rates as a third of apps with allocated marketing spend include it...

London: tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of...