Advertising Reports and Studies

Study of leading brands, including consumer electronics manufacturer Dell, show search and social media prompt a virtuous circle of channel engagement NEW YORK - The...

Peter Naylor Selected as Vice-Chair of the Board PALM SPRINGS, Calif. - The Interactive Advertising Bureau (IAB) announced the election of eleven new members to...

Half Who Object to Online Tracking Reconsider After Understanding Value Propositions in New PubMatic White Paper, Audience Selling For Publishers Palo Alto, CA - PubMatic,...

Following In-Market Validation, Winners To Become New IAB Standard Ad Units PALM SPRINGS, CA — In a sustained effort to spur greater creativity in interactive...

Americans Flood Tax Sites as Season Begins; Travel and Careers in Focus at Start of New Year RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a...

The MAG’s January Numbers Indicate Android OS Still Top for Smartphones NEW YORK — Android is capitalizing on the variety of smartphones and mobile devices...

DUBLIN - Research and Markets has announced the addition of the "Tips, Techniques and Best Practices for Purchasing Online Advertising for 2011" audioconference to...

Company is recognized for its strong growth among top technology and media providers NEW YORK - Online targeting platform leader , www.xplusone.com, announced it has...