Advertising Reports and Studies

Industry-first methodology provides unprecedented insight into campaign performance and increases value for advertisers NEW YORK - SAY Media, in partnership with research firm KN Dimestore,...

NEW YORK - The audience for mobile marketing and advertising is growing steadily, and spending on the new medium is growing in parallel. One...

DUBLIN - Research and Markets has announced the addition of the "South Africa Country Report: Media and Marketing" report to their offering. This report is...

LONDON - The Fournaise Marketing Group, one of the global leaders in all-media marketing effectiveness tracking to maximise customer acquisition, analysed that 75% of...

More Than One-Third of Men Wouldn't Mind Trading Non-Personal Information for Ads More Relevant to Their Interests BURLINGTON, Mass. - Burst Media, (www.BurstMedia.com), a leading...

LONDON - Internet marketing continues to grow in importance for many marketing managers. Creative digital marketing agency Strange (www.strangecorp.com) has published a report outlining...

Senior Appointments Underscore Association’s Growing Role in Shaping the Digital Marketplace NEW YORK - To bolster the digital marketing industry’s interests in Washington, D.C., the...

Men Shown to Be Important Targets; Static Ads are as Effective as Rich Media in Influencing In-Store or Online Visitation NEW YORK - Millward Brown’s...

DUBLIN - Research and Markets has announced the addition of the "Advertising in the United Kingdom" report to their offering. The Advertising in the United...