Advertising Reports and Studies

Leading digital measurement firm has quickly responded (even if only indirectly) to the can of worms opened by the YuMe story. You may still have...

The IAB and Bain & Company announced the release of a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries...

The folks at YuMe cheered on July 21st, when they issued a press release in regard to their big jump in comScore's top 10...

Brand’s Online Advertising Strategy Relies Heavily on Social Media RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the...

A recent eMarketer study shows that behavioral targeting is far from being in a slump, despite the recent concerns for users privacy that led...

Online Publishers Association Analysis of Independent Data Shows that Branded Content Sites Consistently Provide Greater Impact than Industry Norms, Portals and Ad Networks New York,...

Redwood City, CA—July 21, 2008 —YuMe announced today that it is the largest video ad network in the US by unique visitors, and that...

New York, NY – July 24, 2008 – AOL announced that Advertising.com, http://www.advertising.com, was ranked as the No. 1 third party display ad network...

NEW YORK, NEW YORK (July 21, 2008)—The Interactive Advertising Bureau (IAB) today announced the release of “A Mobile Advertising Overview,” a document that demystifies...