Advertising Reports and Studies

—Only Independent Global Ad Network Now Ranked Eighth in the U.S. According to comScore— Santa Monica, Calif. – July 22, 2008 – Adconion Media Group,...

Key Advertiser Partnerships Fuel 20% Month-over-Month Growth Redwood City, Calif.,—July 15, 2008—Turn Inc., the Smart Market for Online Advertising, today announced a record 20 percent...

Online Ad Optimizer PubMatic Issues July Ad Pricing Index that Mirrors Economy's Holding Pattern PALO ALTO, Calif. – July 15, 2008 – PubMatic (www.pubmatic.com), the...

New York, NY – July 9, 2008 – Most consumers will purchase back-to-school items in August and plan to spend between $100 to $500,...

PubMatic Ad Network Pricing Index Shows Monetization Flat in May; Social Networking and Gaming Sites Show Promise PALO ALTO, Calif. – June 17, 2008 –...

RESTON, VA, June 11, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study based on data...

Top four comScore-ranked advertising network helps retail brands reach target audiences with more relevant ads Irvine, Calif. -- June 10, 2008 -- As the nation's...

RESTON, VA, April 14, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2008 data on online...

Key findings show that inventory quality, targeting abilities and site transparency are most important factors for ad networks' value proposition NEW YORK – APRIL 8,...