Advertising Reports and Studies

Digital Advertising Continues Increased Revenue Trajectory NEW YORK -- U.S. digital advertising revenues for the first six months of 2018 soared to $49.5 billion—the most...

Report analyzes trends in overall ad performance and organic traffic levels for major platforms like Google, Facebook, and Amazon COLUMBIA, Md. -- Merkle (www.merkleinc.com), a...

Majority of Respondents Say Using an Extra 25 Percent of the Data Their Companies Throw Away Would Result in Increased Revenues ATLANTA – As data...

New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance NEW YORK - Nearly half (49%) of all advertising agencies undertake programmatic...

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers  London, UK: The Association...

PubMatic’s Q1 2018 QMI report highlights 84% YOY increase in mobile app monetized impression volumes globally REDWOOD CITY, Calif. - PubMatic, the publisher-focused sell-side platform...

-        Study from MediaCom and ViewersLogic shows using a phone/tablet while watching TV can actually improve the effectiveness of an advert -        Viewers 75% more likely to...

Mobile Advertising Hits Landmark $49.9 Billion, While Digital Video Climbs to a Record $11.9 Billion, According to 2017 IAB Internet Advertising Revenue Report NEW YORK...

Explosion of STB VOD and growing popularity of live content see ad views rise by one fifth in 2017 London, UK: FreeWheel, a Comcast company...