Advertising Reports and Studies

New analysis finds consumers using the hashtag #BlackFriday are most likely to be women, married and between 26 and 50 years old New York, N.Y....

Mobile Surges 89% Compared to Same Time Period Last Year, Representing Nearly Half of All Internet Ad Revenue, With Mobile Video and Mobile Search...

A recent study by the marketing technology company AudienceProject shows that ad blockers in UK and US block ads to avoid irrelevant ads and...

Ransomware surged to epidemic proportions in 2016 and there are signs that malvertising will soon replace e-mail as the preferred delivery mechanism. For publishers and...

Report Showcases Insights From 24 Top Marketers, Publishers, VR Software Experts & Developer Platform Executives Increased Use of 360-Degree Video Singled Out as Critical First...

New Research Indicates Video Ad Experience Could Be Improved By Shorter, Better Targeted, More Interactive Ads AMSTERDAM - Nine out of 10 (92%) European consumers...

LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users NEW YORK - The Interactive Advertising Bureau...

COLUMBIA, Md. - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q2 2016 Digital Marketing Report today. The...

Local retail advertising is experiencing strong growth as more retailers and car dealerships target at the local level Tel Aviv, Israel – As spring turned...