Advertising Reports and Studies

LONDON – 2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the...

83% just want to block intrusive ads; 77% would rather filter than block completely; 63% of non-users say ad blocking has positive impact on...

21% Rise Over Same Time Period in 2015, Marks Highest Year-Over-Year Q1 Uptick in the Last Four Years NEW YORK - The Interactive Advertising Bureau...

70% of EMEA Marketers Say Attribution Is Key to Success Yet Only 14% Have a Handle on It Adroll, the digital marketing specialists, released their...

New York – Integral Ad Science, the leader in quantifying digital media quality, today released its Q1 2016 Media Quality Report, revealing a 20.7 percent increase...

Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON - GroupM published Interaction 2016, an annual report offering insights...

Key highlights show: Amazon Echo: The Internet speaker had the biggest increase in search traffic in New York, Chicago and Charlotte, N.C. Budweiser,a Super Bowl TV ad...

Tech Parents and their Children Make Notable Branding Splashes in 2015, including Google & Android and Amazon & Amazon Fire LOS ANGELES - Ace Metrix®,...

Company foresees continued adoption of programmatic, strong growth of native and multi-channel advertising, and increasingly sophisticated buyers driving the local programmatic space in 2016 FORT...