Advertising Reports and Studies

BDSA Reports Global Cannabis Sales Will Grow 38% to Reach $19.7 Billion in 2020 Despite PandemicCOVID-19 Increases Market Volatility and Cannabis Proves Resistant to...

Despite stagnating revenues, 80% of businesses expect IT budgets to grow or remain steady next year AUSTIN, Texas -- Spiceworks Ziff Davis announced its annual...

NEW YORK -- A new study released by MAGNA, Roku, Inc. (NASDAQ: ROKU) and IPG Media Lab, “Valuing the Value Exchange,” demonstrates how marketers...

Bengaluru and San Francisco: MoEngage announced that it has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020....

Impact, the global leader in partnership automation, today released a commissioned study conducted by Forrester Consulting. The study, Smooth the Partnership Journey by Learning from high-maturity companies, provides a...

Statista shares insights into the global media landscape. Hamburg, 25. August 2020 – A report, published by Statista, looks at the changes in global media...

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings NEW YORK -- IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as...

New report suggests shopping will shift from materialistic to meaningful, as Brits prioritise spending time with loved ones this Christmas London: Covid-19 has caused Christmas to...

Two-thirds of respondents from agencies, DSPs and direct advertisers predict highest levels of  investment in TV and OTT New research from FreeWheel, a Comcast Company,...