Advertising Reports and Studies

Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S. NEW YORK - Fraudulent impressions, infringed content and malvertising cost the...

Survey finds Western European marketers actively examining the use and challenges of contextual marketing Marketers are collecting a large quantity of contextual information about their...

More Than 90% of Publishers Surveyed Say That Creating Custom Audiences With First-Party Advertiser Data and Targeting With Live Intent Would Boost Ad Rates CHICAGO,...

Research on UK employees has found that 41% of marketing & advertising employees would accept ANY work colleague as a ‘friend’ on Facebook, compared...

Mobile Grows 54% Year-Over-Year, Representing 30% of Market Share Digital Video Revenues Increase 35% Over Same Period 2014 NEW YORK - Internet ad revenues in the...

NEW YORK - YuMe, Inc., (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-platform expertise, along with Horizon Media, the...

DUBLIN - A new report by PageFair and Adobe estimates $21.8bn in advertising revenues will be lost in 2015 due to ad blocking. In...

Core ad spending, however, declined by just 2.0 percent; Paid Search, included in Kantar Media’s analysis for the first time, shows 7% increase year-over-year NEW...

Creative, Brand, Agency & Publishing Thought Leaders Share Their Insights On How To Navigate Consumers’ Complicated Pathways to Content NEW YORK - The Interactive Advertising...