Google Marketer’s Playbook: Online Video Advertising
Interesting presentation from Google product managers on trends, benefits and strategies of online video advertising.
Publicis Groupe Partners with Yahoo Through VivaKi, Targeting the Mobile Advertising Market
The ink barely dried on Publicis' previous press release announcing the launch of VivaKi (their new media platform) that more news kick in from...
Google Launches AdPlanner, Promotes the DoubleClick MediaVisor Platform
As promised in my previous post announcing the launch of AdPlanner, here are more updates following the official announcement on the Google AdWords blog.
The...
Google Announces Non-Exclusive Advertising Services Agreement with Yahoo! in U.S. and Canada
Companies will also Enable Interoperability Between Their Instant Messaging Services
MOUNTAIN VIEW, Calif. (June 12, 2008) – Google (Nasdaq: GOOG) today announced that it has...
New Google Search Feature Helps Users Skip Roadblock Ads
It appears that a new Google search feature has been enabled for a limited number of locations (English-based Google properties), a feature that will...
ad:tech London 2008: Interview with Jordan Ferguson
Although I closely missed this year's ad:tech event, I stumbled upon an interview with Jordan Ferguson, VideoEgg's Managing Director for Europe.
VideoEgg is one of...
Google AdSense, Ad Manager and DoubleClick
This new triangle in the online advertising world raises a few interesting questions about how the 3 of them will fall in place and...
Google Closes Acquisition of DoubleClick
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that...
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