IAB and IAB Tech Lab Release CCPA Compliance Framework for Public Comment
Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations
NEW YORK -- IAB, the trade association for the...
U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17%...
Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020
NEW YORK -- U.S. digital advertising revenues reached $57.9 billion during the first...
IAB Names Digital Publishing and Mobile Leader Zoe Soon Vice President for Mobile
NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon...
Verasity Partners with the Internet Advertising Bureau UK to Drive the Emerging ‘Value Exchange...
Collaboration between the global organization of interactive advertising and the emerging blockchain advertising technology company
Verasity, a technology company building the infrastructure for publishers to...
IAB Podcast Upfront 2019 to Feature 12 Industry Leaders Showcasing the Latest in Original...
Presenters Include Authentic, ESPN, iHeartRadio, Market Enginuity, Meredith Corporation, Midroll/Stitcher, NPR, Pandora, Slate, WarnerMedia Podcast Network and The Roost (Divisions of WarnerMedia), Westwood One...
Q1 2019 Reaches $28.4 Billion in U.S. Digital Ad Revenues, According to IAB
Represents 18% Increase YOY from Q1 2018
NEW YORK -- U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter...
Half of U.S. Consumers Now Buying Disruptor Brands, New IAB Study Shows
DTC Shoppers Are Markedly Younger, Have Higher Household Incomes & Are ‘Consumed by Self-Expression,’ Digital Marketing Trade Organization Finds
ANAHEIM, Calif. -- IAB, the national trade...
IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and...
NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader Sheryl...
IAB Tech Lab Finalizes Data Transparency Standard and Compliance Program to Advance Data Collection...
3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud & Pandora Will Work to Be Among the First to Adopt the Standard...
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