IAB

Less than eight months after they were made a part of the Interactive Advertising Bureau’s Standard Ad Unit Portfolio, the Rising Stars display ad units yield significantly higher interactive consumer engagement in online campaigns, according to proprietary research from the Interactive Advertising Bureau (IAB) and Moat. The study’s findings were released today during the annual MIXX Conference & Expo in New York.

CAMBRIDGE, MA - Celtra Inc., the industry leader for rich media mobile ad serving and analytics, today released all five of the Interactive Advertising Bureau...

DoubleVerify, the pioneer and worldwide leader in online media verification, releases AdView today, reinforcing its commitment to campaign measurement and analytics. AdView is a technology solution that takes viewability of ad impressions to the next level by offering the most comprehensive brand exposure monitoring data. According to the IAB and Making Measurement Make Sense (3MS) guidelines, an ad is considered “viewed” only if at least 50 percent of the ad has been rendered within a user’s browser window for at least one second. AdView not only complies with these standards but also exceeds these baseline parameters by measuring brand exposure duration in multiple increments of five seconds, allowing a thorough analysis of data that impacts campaign effectiveness.

Solve Media (www.SolveMedia.com) announced the formation of the first Security Advisory Council specifically focused on online advertising. Inaugural council members include world-renowned information security experts Kevin Mitnick, Adam J. O’Donnell, Bruce Schneier, Chris Wysopal and Elad Yoran.

Measurement on Mobile Devices Will Continue to Be Key to Growth of TV Everywhere and 2nd Screen Experiences FreeWheel has been formally granted continuation of...

Premier Political Statistician Nate Silver to Open Event with Keynote Addressing the World of Data-Driven Predictions NEW YORK - This year, the Interactive Advertising Bureau (IAB)...

Digital Luminaries Will Explore New Definitions of Marketing and Advertising in the Transformative Era of Interactive 2013 IAB MIXX Conference NEW YORK - Marissa Mayer, CEO of...

In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON - SpotXchange, the largest global marketplace of digital video...

ADmantX, a unique Web service that offers spot-on ad targeting using the most advanced semantic processing on the market, today announced that the company's advanced contextual targeting data is now available through AppNexus, the world leader in real-time advertising technology. New advanced contextual analytics for ad targeting, such as those offered by ADmantX, are a hot commodity as advertisers and publishers look to meld big data with real-time bidding capabilities.