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IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding...

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms NEW YORK -- Overturning conventional wisdom...

IAB Names Sales and Business Development Leader Rick Berger Vice President of Member Engagement

NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales leader Rick Berger to...

IAB and IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations NEW YORK -- IAB, the trade association for the...

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17%...

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 NEW YORK -- U.S. digital advertising revenues reached $57.9 billion during the first...

IAB Names Digital Publishing and Mobile Leader Zoe Soon Vice President for Mobile

NEW YORK -- IAB, the national trade association for the digital media and marketing industries, named digital publishing and mobile product expert Zoe Soon...

Verasity Partners with the Internet Advertising Bureau UK to Drive the Emerging ‘Value Exchange...

Collaboration between the global organization of interactive advertising and the emerging blockchain advertising technology company Verasity, a technology company building the infrastructure for publishers to...

IAB Podcast Upfront 2019 to Feature 12 Industry Leaders Showcasing the Latest in Original...

Presenters Include Authentic, ESPN, iHeartRadio, Market Enginuity, Meredith Corporation, Midroll/Stitcher, NPR, Pandora, Slate, WarnerMedia Podcast Network and The Roost (Divisions of WarnerMedia), Westwood One...

Q1 2019 Reaches $28.4 Billion in U.S. Digital Ad Revenues, According to IAB

Represents 18% Increase YOY from Q1 2018 NEW YORK -- U.S. digital advertising revenues reached a landmark high of $28.4 billion in the first quarter...

Half of U.S. Consumers Now Buying Disruptor Brands, New IAB Study Shows

DTC Shoppers Are Markedly Younger, Have Higher Household Incomes & Are ‘Consumed by Self-Expression,’ Digital Marketing Trade Organization Finds ANAHEIM, Calif. -- IAB, the national trade...

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