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Digital Ad Revenues Grow 19% Year-over-Year in First Half of 2016, Hitting Landmark High...

Mobile Surges 89% Compared to Same Time Period Last Year, Representing Nearly Half of All Internet Ad Revenue, With Mobile Video and Mobile Search...

IAB Report Analyzes Virtual Reality’s Potential as an Advertising Medium, Identifying Key Strengths and...

Report Showcases Insights From 24 Top Marketers, Publishers, VR Software Experts & Developer Platform Executives Increased Use of 360-Degree Video Singled Out as Critical First...

Five Tactics Can Persuade Two-Thirds of Consumers Using Ad Blockers on Their Computers to...

LEAN Principles Are Cited as Strongest Option for Publishers, Brands & Agencies to Win Back Ad Block Users NEW YORK - The Interactive Advertising Bureau...

First Quarter U.S. Internet Ad Revenues Hit Record-Setting High at Nearly $16 Billion, According...

21% Rise Over Same Time Period in 2015, Marks Highest Year-Over-Year Q1 Uptick in the Last Four Years NEW YORK - The Interactive Advertising Bureau...

IAB Ad Blocking & User Experience Summit to Gather Industry Leaders to Create Better...

Mark Thompson, President & CEO, The New York Times, to Keynote Invitation-Only, Peer-to-Peer Educational Event to Be Held on June 6 in New York City NEW...

IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers

Ad Blocking Detection Script, and Improved User Experience, Are Keys to Better Value Exchange, Trade Group Says NEW YORK – The IAB Technology Laboratory released its...

IAB Releases 2016 Digital Content NewFronts Schedule

Founding Partners—AOL, DigitasLBi, Google/YouTube, Hulu, and Yahoo—Welcome Major Media Brands & Digital Innovators to the 10-Day Roster NEW YORK - The Interactive Advertising Bureau (IAB)...

Digital Ad Revenues Surge 19%, Climbing to $27.5 Billion in First Half of 2015,...

Mobile Grows 54% Year-Over-Year, Representing 30% of Market Share Digital Video Revenues Increase 35% Over Same Period 2014 NEW YORK - Internet ad revenues in the...

Strategies for Reaching the ‘Liquid Audience’ in a Changing Digital Landscape Are Examined in...

Creative, Brand, Agency & Publishing Thought Leaders Share Their Insights On How To Navigate Consumers’ Complicated Pathways to Content NEW YORK - The Interactive Advertising...

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