U.S. Podcast Ad Revenues Hit Historic $479 Million in 2018, an Increase of 53%...
Podcast Ad Market Forecasted to Surpass $1 Billion By 2021
NEW YORK -- In 2018, marketers spent $479 million to advertise on podcasts in the...
U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark...
Record-Breaking Digital Marketing Spend Represents 22% Year-Over-Year Growth
NEW YORK -- U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding...
IAB Identifies Audience Motivations and Mindsets as Signals Required to Better Inform Targeting Strategies...
Study Points to the Need to Move from “Day-Part” to “Mind-Part” Planning
NEW YORK -- Delving into how consumers watch digital video—beyond dayparts, demos and/or...
Advertisers Expect to Spend $18 Million on Digital Video in 2019—with More Than Half...
8 in 10 NewFronts Attendees Report Greater Investment in Original Digital Content Due to Participation in the Event
NEW YORK -- Increased popularity in digital...
IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and...
SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads
NEW YORK -- The IAB Technology...
Tappx Launches App-ads-txt.com to Drive Adoption for app-ads.txt
Barcelona - Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption...
IAB Tech Lab Announces Two New Technologies to Build More Transparency and Trust in...
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment
NEW YORK -- The IAB Technology Laboratory has introduced for public comment two new...
IAB Launches Media Sales Leadership Training Program to Educate and Prepare the Next Generation...
First-of-its-Kind Curriculum Designed by Digital Media & Marketing Industry Leaders on the IAB Education Advisory Board
NEW YORK -- IAB, the national trade association for...
IAB Establishes First-Ever NewFronts West Advisory Board
ewFronts West Dates Set for September 11 & 12 in LA, Themed ‘Relationships Matter. Take a Stand!’
NEW YORK -- IAB, the national trade association...
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