IAB

For the First Time, Trade Organization Honors Industry Educators with IAB Education Excellence Awards PHOENIX -- IAB, the national trade organization for the digital media...

Cross-Channel Data Measurement & Attribution Predicted to be the Highest Priority for Using Data for Third Year in a Row NEW YORK -- Marketers, publishers,...

Former IAB Board Chairman, IAB Co-Founder & NBCUniversal Senior Executive Will Support and Advise on Association Initiatives to Future-Proof Members' Businesses NEW YORK -- IAB,...

ewFronts West Dates Set for September 11 & 12 in LA, Themed ‘Relationships Matter. Take a Stand!’ NEW YORK -- IAB, the national trade association...

First-of-its-Kind Curriculum Designed by Digital Media & Marketing Industry Leaders on the IAB Education Advisory Board NEW YORK -- IAB, the national trade association for...

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment NEW YORK -- The IAB Technology Laboratory has introduced for public comment two new...

Barcelona - Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption...

SIMID (Secure Interactive Media Interface Definition) Replaces VPAID to Improve Trust, Creativity, and Interactive Capabilities for Digital Video Ads NEW YORK -- The IAB Technology...

8 in 10 NewFronts Attendees Report Greater Investment in Original Digital Content Due to Participation in the Event NEW YORK -- Increased popularity in digital...