Digital Intelligence

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

Socialbakers, the social media analytics company, is offering a free Ad Audit to any brand that advertises on Facebook. The company today announced a feature...

Solve Media (www.SolveMedia.com) today revealed that 10 percent of all online traffic is generated by bots – softwareapplications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ads will be served to bots. Since 2011, Solve Media has witnessed a 400 percent rise in aberrant traffic across registration, voting, commenting and contact services on the web. The company’s CAPTCHA-based advertising technology provides security authentication solutions for publishers.

We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. Enter HTML5 and the benefits of a plug-in free environment where one is able to reach alarger audience for ads and have a more consistent integration in our multi-screen society.

As the levels of advertising across all digital channels continue to rise, traditional display advertising is failing to win-over consumers who are increasingly desensitised to standard banner ads. Instead, rich media formats are achieving significantly higher levels of cut-through with online audiences, who are three times more likely to click on rich media ads than traditional banners.

Revenue acquisition management and ad tech platform provide solution to attribute accurate data, and optimise to revenue outcomes across search, display, social, and mobile. London...

Advertising technology company TruEffect, has expanded its data processing team with two new hires. Senthil Kumar and Mark Nelson are the company’s two newest Senior Software Engineers.

Q1 2013 Digital Marketing Report by IgnitionOne highlights growth and trends in digital marketing NEW YORK – Research by IgnitionOne, the global leader in SaaS-based...

LONDON - Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data released today by ad...